Classified Ads To advertise for both The Employment World website and The Employment World magazine please Contact Us to call in, email, fax or mail in your ad. Display Ads All display ads printed in The Employment World magazine receive free layout and typsetting. Ask about our consecutive issue frequency discount! Once you have your ad content ready, please Contact Us to call in, email, fax or mail in your ad. Ad Writing Tips The following tips are designed to help you write an effective Classified or Display Ad. Identify the key characteristics you are seeking in a new hire. Job Title Begin your ad with either the exact title or general skills area of the position you are advertising. Job seekers tend to skim ads looking for specific titles or fields of interest. Job Description Describe the job by listing skills and/or experience that are required for a person to be a viable candidate for the job. The more information you provide, the easier it is for a reader to determine if he or she is qualified to apply for the position. Keywords Include keywords that will entice the reader to respond. Use words or phrases to help explain why the position is a good employment opportunity in terms of benefits, earnings or opportunities. Avoid Abbreviations Make your ad as easy to understand as possible. Too many abbreviations confuse the reader. The editors of The Employment World will abbreviate when appropriate. If you need help writing your ad, please call us at 585-227-7690. (Monday - Friday 8:30am - 5pm) We are happy to help!